When doing PPC advertising the landing web page plays a considerable role in your success. A negative landing page will “kill” also the most targeted site visitor and also he will leave your site. With more Pay Per Click advertisement networks placing a lot of focus on “Quality Rating” and also associated items it comes to be much more critical to have an excellent converting touchdown page. Right here is a fast list that will certainly aid you to examine your touchdown pages and also making far better ones if required.
1) Contact Us To Action
Are you informing your visitors just what to do or do you allow them decide what they should do (more than likely leave your web site using the incorrect leave)? A clear contact us to activity is necessary (!) in making an excellent landing web page. The visitor needs to recognize immediately exactly what the (landing) page is attempting to market him/her. Use really clear legible message (extremely easy to understand). Use large generic font styles and ultimately flavor them up with one-of-a-kind graphics and also symbols. Take care refrain over-do it, because you do not want your sales pitch to be lost in the middle of a freakin’ “image war”.;-RRB-.
2) Suit the feel and look of the existing internet site.
Under no circumstances a touchdown web page should be entirely various in layout than the remainder of the web site. Preserve the very same look and the very same shades. You can play with the navigating bar a little bit and also “conceal” at the bottom of the touchdown web page to reduce the leak. You want your site visitors to leave through the (cloaked) affiliate link. Make certain all connect to other web pages of your website open up a new web browser window so that the landing page remains open whatsoever times.
3) Area the Sales content over the fold.
It’s very important for your conversion rate to keep all of the crucial information and also the SUBSCRIBE switch over the layer of the page. The layer of a page is the factor where a visitor would have to scroll down inside the internet browser window to see the continuing to be web content of the touchdown web page. Landing pages need to adhere to a 800 x 600 resolution to meet 99% of all display resolutions still around. If somebody is searching the web with a 640 x 480 resolution they would certainly not see a forest as a result of all the trees anyhow.
4) Content on Landing Pages.
Because the execution of the Top quality Rating by PPC marketing networks many advertisers have seen their minimal proposal prices skyrocket, due to the fact that their landing pages do not satisfy the quality criteria required nowadays. Particularly Google Adwords calls for that people clicking on those links have a “quality experience” when hitting the touchdown page of an advertiser. The “crawlers” of the Pay Per Click networks check the touchdown web pages and the bordering items of the site to figure out if the needs of the quality policies are satisfied or otherwise. If your touchdown web page is mainly made from a chopped Photoshop image there is not much that helps to identify the high quality of your landing page. As a result it is very essential to have real text content on your landing pages to help Google and also the various other PPC networks to “read” your touchdown page appropriately and also to designate a top quality rating.
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5) Web Page Navigating.
A landing page needs to be taken into consideration a component of a website. It therefore calls for the capability for the site visitor to see the rest of the web site. Certain navigation pieces should be in location in order to help with achieving a great high quality score. 2 navigational web links are the absolute minimum to have. A connect to the “Homepage” and also a connect to the “Privacy Plan” are considered to be necessary. The more web links the better. Include a connect to a “Sitemap” along with a link to an “Concerning us” web page. Right here is a neat little technique that aided me to achieve wonderful quality ratings. Include connect to relevant products of the item you are trying to promote. This sort of links apparently makes the impression that the touchdown web page is truly part of an overall internet site and also not simply an “add”.