When doing PPC marketing the landing web page plays a considerable duty in your success. A poor landing page will certainly “kill” even the most targeted site visitor and also he will leave your internet site. With even more PPC ad networks placing a great deal of focus on “Quality Rating” and also related pieces it comes to be even more important to have an excellent converting landing web page. Here is a quick checklist that will certainly help you to review your landing pages and also making better ones if required.
1) Call to Action
Are you informing your site visitors exactly what to do or do you allow them choose what they should do (more than likely leave your website using the wrong exit)? A clear call to action is necessary (!) in making a great touchdown web page. The visitor should identify promptly exactly what the (landing) page is trying to market him/her. Use extremely clear readable text (very understandable). Utilize big generic font styles and also eventually spice them up with unique graphics as well as icons. Be careful not do over-do it, due to the fact that you do not want your sales pitch to be lost in the center of a freakin’ “picture war”.;-RRB-.
2) Suit the look of the existing web site.
Under no situations a touchdown page should be totally various in style than the rest of the internet site. Maintain the very same appearance and the exact same shades. You can play with the navigating bar a bit and also “conceal” at the bottom of the landing web page to reduce the leak. You want your site visitors to exit via the (masked) affiliate web link. Make certain all links to various other pages of your site open a brand-new internet browser home window so that the landing web page stays open in any way times.
3) Location the Sales material above the layer.
It’s essential for your conversion price to keep all the vital information as well as the SUBSCRIBE switch over the layer of the page. The fold of a web page is the point where a site visitor would certainly have to scroll down inside the browser window to see the continuing to be content of the landing web page. Touchdown pages ought to stay with a 800 x 600 resolution to fulfill 99% of all display resolutions still around. If somebody is searching the web with a 640 x 480 resolution they would not see a forest as a result of all the trees anyway.
4) Content on Landing Pages.
Because the execution of the Top quality Score by Pay Per Click advertising and marketing networks many marketers have actually seen their minimal proposal rates go through the roof, because their touchdown web pages do not fulfill the quality requirements required nowadays. Particularly Google Adwords calls for that individuals clicking those links have a “high quality experience” when striking the touchdown web page of a marketer. The “bots” of the PPC networks scan the landing web pages as well as the surrounding pieces of the internet site to figure out if the demands of the top quality guidelines are fulfilled or not. If your touchdown page is mostly made from a chopped Photoshop picture there is not much that assists to establish the top quality of your landing page. For that reason it is highly essential to have real text content on your touchdown pages to assist Google and the various other PPC networks to “check out” your touchdown page properly and to appoint a top quality score.
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5) Page Navigating.