When doing PPC marketing the landing web page plays a substantial duty in your success. A poor landing web page will “kill” even one of the most targeted visitor and also he will certainly leave your web site. With even more Pay Per Click ad networks placing a great deal of focus on “Quality Score” and related items it becomes even more important to have a fantastic converting landing page. Here is a fast checklist that will aid you to evaluate your landing pages and also to make much better ones if required.
1) Contact Us To Action
Are you telling your site visitors exactly what to do or do you allow them determine just what they should do (more than likely leave your site utilizing the wrong exit)? A clear phone call to action is needed (!) in making a great touchdown web page. The site visitor needs to recognize instantly what the (touchdown) web page is trying to market him/her. Use really clear understandable message (very understandable). Use big generic fonts and also at some point flavor them up with unique graphics and also symbols. Be careful refrain over-do it, because you do not want your sales pitch to be lost in the center of a freakin’ “photo battle”.;-RRB-.
2) Suit the look and feel of the existing internet site.
Under no conditions a touchdown web page ought to be completely different in style compared to the rest of the website. Keep the same appearance as well as the same colors. You can have fun with the navigation bar a little bit and also “conceal” below the landing web page to minimize the leak. You desire your visitors to exit through the (cloaked) affiliate link. Make sure all connect to various other web pages of your internet site open a brand-new internet browser home window to make sure that the touchdown web page remains open in all times.
3) Place the Sales material over the fold.
It’s crucial for your conversion price to keep all of the vital information and also the JOIN switch above the layer of the page. The fold of a webpage is the point where a site visitor would need to scroll down inside the browser window to see the continuing to be material of the landing web page. Landing web pages should adhere to a 800 x 600 resolution to meet 99% of all display resolutions still around. If somebody is browsing the web with a 640 x 480 resolution they would not see a forest because of all the trees anyhow.
4) Material on Touchdown Pages.
Since the execution of the Quality Score by Pay Per Click advertising networks several marketers have actually seen their minimum bid rates skyrocket, since their landing pages do not meet the top quality requirements called for nowadays. Particularly Google Adwords calls for that individuals clicking on those web links have a “quality experience” when hitting the landing page of a marketer. The “bots” of the PPC networks check the landing web pages and the bordering items of the internet site to establish if the demands of the quality rules are met or otherwise. If your touchdown page is primarily made from a sliced up Photoshop image there is very little that assists to identify the high quality of your landing page. For that reason it is extremely crucial to have actual message web content on your landing pages to assist Google and the various other PPC networks to “review” your landing page correctly and also to appoint a top quality rating.
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5) Page Navigation.