When doing PPC marketing the landing page plays a significant function in your success. A poor landing web page will “kill” even one of the most targeted visitor and also he will certainly leave your site. With even more Pay Per Click ad networks placing a lot of focus on “Top quality Score” as well as associated pieces it comes to be a lot more essential to have an excellent converting landing page. Right here is a quick checklist that will aid you to review your touchdown web pages and also making much better ones if required.
1) Phone Call To Activity
Are you telling your site visitors just what to do or do you let them determine exactly what they should do (more than likely leave your web site utilizing the incorrect exit)? A clear contact us to action is essential (!) in making a great landing page. The visitor should recognize promptly just what the (touchdown) page is aiming to offer him/her. Use extremely clear readable text (very easy to understand). Use large common fonts and also ultimately flavor them up with special graphics and icons. Take care not do over-do it, due to the fact that you do not want your sales pitch to be shed in the center of a freakin’ “picture battle”.;-RRB-.
2) Match the look of the existing website.
Under no scenarios a touchdown page ought to be totally various in layout than the remainder of the web site. Preserve the very same look as well as the very same shades. You can play with the navigation bar a bit and also “hide” at the end of the touchdown page to decrease the leakage. You want your site visitors to exit with the (masked) affiliate web link. Ensure all links to various other pages of your website open a new internet browser window to ensure that the touchdown web page remains open at all times.
3) Area the Sales web content above the fold.
It’s extremely important for your conversion rate to maintain every one of the crucial info and the SIGN UP switch over the layer of the web page. The fold of a website is the point where a visitor would need to scroll down inside the web browser home window to see the continuing to be content of the touchdown page. Touchdown pages must stick to a 800 x 600 resolution to satisfy 99% of all display resolutions still available. If someone is searching the internet with a 640 x 480 resolution they would not see a forest as a result of all the trees anyway.
4) Content on Landing Pages.
Considering that the implementation of the High quality Rating by PPC advertising networks lots of marketers have seen their minimal quote prices go through the roof, due to the fact that their touchdown web pages do not satisfy the high quality criteria required nowadays. Especially Google Adwords requires that individuals clicking on those links have a “quality experience” when striking the landing page of an advertiser. The “bots” of the PPC networks check the landing web pages as well as the bordering pieces of the website to establish if the requirements of the high quality policies are fulfilled or otherwise. If your landing web page is primarily made from a sliced up Photoshop image there is very little that assists to establish the high quality of your landing web page. Therefore it is very critical to have real message material on your landing pages to assist Google and the other Pay Per Click networks to “check out” your touchdown page appropriately as well as to designate a quality rating.
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5) Web Page Navigating.
A touchdown page needs to be taken into consideration a component of a website. It therefore requires the capacity for the site visitor to check out the remainder of the internet site. Specific navigating pieces have to be in location in order to help with achieving a great high quality rating. Two navigational links are the outright minimum to have. A link to the “Homepage” and also a connect to the “Privacy Plan” are considered to be necessary. The more web links the better. Consist of a connect to a “Sitemap” as well as a connect to an “About us” web page. Right here is a neat little trick that assisted me to attain great high quality scores. Include connect to relevant products of the item you are trying to advertise. This sort of web links apparently makes the impression that the touchdown page is truly component of an overall web site and not simply an “add”.