When doing PPC advertising the landing page plays a substantial role in your success. A negative touchdown web page will certainly “kill” also the most targeted visitor as well as he will certainly leave your internet site. With more PPC advertisement networks putting a lot of focus on “Quality Score” and also relevant items it becomes even more important to have a fantastic converting landing page. Here is a quick list that will certainly assist you to review your landing web pages and also to make better ones if needed.
1) Contact Us To Action
Are you telling your site visitors what to do or do you allow them decide exactly what they should do (most likely leave your website using the wrong leave)? A clear contact us to action is necessary (!) in making a great touchdown page. The visitor needs to recognize quickly exactly what the (touchdown) web page is aiming to offer him/her. Usage extremely clear readable text (incredibly understandable). Make use of large common font styles as well as ultimately flavor them up with one-of-a-kind graphics and also icons. Take care not do over-do it, because you do not want your sales pitch to be shed in the center of a freakin’ “photo war”.;-RRB-.
2) Suit the look of the existing web site.
Under no circumstances a landing web page must be absolutely various in layout compared to the remainder of the website. Maintain the same look as well as the same colors. You could have fun with the navigation bar a bit as well as “conceal” at the end of the landing page to minimize the leak. You desire your site visitors to exit through the (masked) associate link. See to it all links to other pages of your web site open up a new internet browser home window to make sure that the touchdown page remains open at all times.
3) Area the Sales material above the fold.
It’s very important for your conversion rate to maintain all the vital info and the REGISTER switch above the fold of the web page. The layer of a web page is the point where a visitor would have to scroll down inside the web browser home window to see the continuing to be web content of the touchdown web page. Touchdown web pages ought to stick to a 800 x 600 resolution to meet 99% of all screen resolutions still around. If somebody is surfing the web with a 640 x 480 resolution they would not see a forest as a result of all the trees anyway.
4) Content on Landing Pages.
Given that the implementation of the Quality Score by PPC marketing networks numerous marketers have seen their minimum bid costs skyrocket, since their landing pages do not meet the top quality requirements required nowadays. Specifically Google Adwords requires that individuals clicking those web links have a “high quality experience” when hitting the touchdown page of a marketer. The “bots” of the PPC networks check the touchdown pages and the surrounding items of the internet site to identify if the needs of the quality rules are met or not. If your landing page is primarily made from a chopped Photoshop photo there is very little that assists to establish the top quality of your touchdown page. Consequently it is extremely crucial to have actual text web content on your landing pages to help Google and the various other PPC networks to “check out” your landing page appropriately as well as to designate a quality score.
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5) Page Navigation.
A touchdown web page has to be considered a component of a site. It for that reason needs the capability for the site visitor to check out the remainder of the internet site. Certain navigating items should be in place to assist with achieving a great high quality score. 2 navigational web links are the absolute minimum to have. A connect to the “Homepage” and a link to the “Privacy Plan” are taken into consideration to be vital. The more web links the much better. Consist of a link to a “Sitemap” in addition to a connect to an “Concerning us” page. Here is a neat little technique that assisted me to achieve fantastic quality scores. Add connect to relevant items of the product you are trying to promote. This type of web links obviously makes the perception that the touchdown page is actually part of a general website and not just an “add on”.