When doing PPC advertising the touchdown page plays a substantial function in your success. A negative touchdown page will “kill” even the most targeted site visitor as well as he will leave your site. With even more Pay Per Click ad networks putting a lot of emphasis on “Quality Rating” and also relevant pieces it ends up being much more crucial to have a great transforming landing page. Below is a fast checklist that will help you to evaluate your landing pages and also to earn better ones if required.
1) Call to Action
Are you informing your visitors what to do or do you let them decide exactly what they should do (more than likely leave your web site using the wrong exit)? A clear contact us to activity is essential (!) in making an excellent touchdown page. The visitor needs to acknowledge instantly exactly what the (landing) web page is aiming to market him/her. Use really clear understandable text (very understandable). Make use of big generic typefaces as well as ultimately seasoning them up with special graphics as well as symbols. Beware refrain from doing over-do it, since you do not want your sales pitch to be lost in the middle of a freakin’ “picture battle”.;-RRB-.
2) Suit the look of the existing website.
Under no situations a touchdown web page ought to be totally different in design compared to the rest of the web site. Keep the same appearance and the very same colors. You can play with the navigating bar a bit and “conceal” at the bottom of the landing page to reduce the leak. You desire your visitors to leave with the (cloaked) associate web link. Ensure all connect to other pages of your site open a new browser home window so that the landing page remains open in all times.
3) Place the Sales web content over the layer.
It’s very important for your conversion rate to keep every one of the crucial info and also the SUBSCRIBE button above the layer of the web page. The fold of a web page is the point where a visitor would need to scroll down inside the browser home window to see the continuing to be content of the landing page. Landing web pages must stay with a 800 x 600 resolution to satisfy 99% of all display resolutions still around. If somebody is browsing the internet with a 640 x 480 resolution they would certainly not see a forest because of all the trees anyway.
4) Web Content on Touchdown Pages.
Since the implementation of the Top quality Rating by PPC advertising and marketing networks many marketers have seen their minimal quote prices go through the roof, since their touchdown pages do not satisfy the quality criteria needed nowadays. Specifically Google Adwords calls for that individuals clicking on those links have a “high quality experience” when hitting the touchdown page of an advertiser. The “bots” of the PPC networks check the touchdown pages as well as the bordering items of the internet site to identify if the needs of the quality regulations are satisfied or not. If your landing page is mainly made from a chopped Photoshop picture there is very little that helps to figure out the high quality of your landing web page. As a result it is very vital to have actual text web content on your touchdown web pages in order to help Google and also the various other Pay Per Click networks to “read” your touchdown web page effectively as well as to appoint a top quality score.
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5) Web Page Navigation.