When doing PPC advertising the touchdown web page plays a substantial function in your success. A poor landing web page will certainly “eliminate” even the most targeted site visitor and also he will certainly leave your web site. With more Pay Per Click advertisement networks placing a great deal of focus on “Quality Score” as well as related pieces it comes to be even more vital to have a wonderful transforming touchdown web page. Right here is a quick list that will help you to review your landing pages as well as to make better ones if required.
1) Call to Activity
Are you telling your visitors what to do or do you let them choose what they should do (probably leave your website using the wrong exit)? A clear call to activity is necessary (!) in making a great landing web page. The site visitor needs to identify right away just what the (touchdown) page is trying to market him/her. Use extremely clear readable text (very easy to understand). Utilize big common font styles as well as eventually flavor them up with unique graphics and also icons. Beware not do over-do it, because you do not want your sales pitch to be lost in the middle of a freakin’ “photo battle”.;-RRB-.
2) Suit the look of the existing web site.
Under no circumstances a touchdown page ought to be entirely various in layout compared to the remainder of the internet site. Keep the exact same look and also the very same shades. You could have fun with the navigating bar a little bit as well as “hide” at the end of the touchdown web page to lower the leak. You want your site visitors to leave with the (cloaked) affiliate link. See to it all links to other pages of your site open up a brand-new web browser window so that the touchdown page stays open in all times.
3) Location the Sales web content over the fold.
It’s extremely important for your conversion rate to maintain every one of the essential information and the SUBSCRIBE button over the layer of the web page. The fold of a website is the factor where a visitor would certainly need to scroll down inside the internet browser window to see the continuing to be content of the touchdown page. Landing pages need to stay with a 800 x 600 resolution to fulfill 99% of all screen resolutions still around. If someone is searching the web with a 640 x 480 resolution they would not see a forest due to all the trees anyway.
4) Content on Landing Pages.
Considering that the execution of the High quality Score by Pay Per Click marketing networks several advertisers have seen their minimal proposal costs go through the roof, because their touchdown pages do not fulfill the quality standards called for nowadays. Specifically Google Adwords calls for that people clicking those web links have a “quality experience” when hitting the touchdown web page of an advertiser. The “robots” of the Pay Per Click networks check the landing pages and also the bordering pieces of the site to determine if the demands of the top quality policies are satisfied or not. If your touchdown page is primarily made from a sliced up Photoshop image there is very little that helps to establish the quality of your touchdown page. For that reason it is highly essential to have real text content on your landing web pages to help Google and the other Pay Per Click networks to “check out” your landing web page correctly and also to appoint a top quality score.
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5) Page Navigation.