When doing Pay Per Click advertising the landing page plays a significant role in your success. A poor landing page will certainly “kill” also the most targeted visitor and he will certainly leave your site. With more PPC ad networks placing a great deal of focus on “High quality Rating” and also associated pieces it comes to be a lot more critical to have an excellent transforming landing page. Right here is a fast list that will aid you to evaluate your landing web pages and also to make better ones if needed.
1) Call to Action
Are you informing your visitors exactly what to do or do you allow them decide just what they should do (more than likely leave your web site using the wrong leave)? A clear call to action is required (!) in making an excellent landing web page. The site visitor has to acknowledge immediately exactly what the (touchdown) web page is trying to offer him/her. Use really clear legible message (extremely understandable). Utilize large generic fonts and at some point spice them up with unique graphics and symbols. Be careful refrain over-do it, due to the fact that you do not desire your sales pitch to be shed in the middle of a freakin’ “picture war”.;-RRB-.
2) Match the feel and look of the existing web site.
Under no situations a landing page ought to be totally different in style than the remainder of the site. Preserve the exact same look and also the exact same shades. You can play with the navigation bar a little and also “hide” at the end of the touchdown web page to minimize the leak. You want your visitors to leave through the (masked) affiliate web link. Make sure all links to other web pages of your internet site open a brand-new browser home window so that the touchdown page remains open in all times.
3) Location the Sales web content over the fold.
It’s essential for your conversion price to maintain every one of the essential info and also the SUBSCRIBE button over the fold of the web page. The layer of a webpage is the point where a visitor would certainly need to scroll down inside the browser window to see the continuing to be material of the touchdown page. Landing web pages must stick to a 800 x 600 resolution to meet 99% of all display resolutions still out there. If somebody is browsing the web with a 640 x 480 resolution they would certainly not see a forest because of all the trees anyhow.
4) Web Content on Touchdown Pages.
Considering that the application of the Top quality Score by Pay Per Click advertising networks numerous advertisers have actually seen their minimal quote rates skyrocket, due to the fact that their landing pages do not satisfy the quality standards needed nowadays. Particularly Google Adwords calls for that people clicking those links have a “top quality experience” when striking the landing web page of an advertiser. The “crawlers” of the PPC networks check the touchdown pages as well as the bordering items of the site to figure out if the needs of the high quality regulations are met or not. If your landing web page is generally made from a sliced Photoshop photo there is not much that assists to establish the top quality of your touchdown page. Consequently it is extremely essential to have real message web content on your touchdown pages to assist Google and also the other PPC networks to “check out” your landing page properly as well as to designate a quality score.
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5) Web Page Navigation.