When doing PPC advertising the landing page plays a significant role in your success. A poor landing web page will certainly “eliminate” even one of the most targeted visitor as well as he will certainly leave your web site. With more Pay Per Click advertisement networks placing a lot of emphasis on “Quality Rating” and also associated pieces it comes to be a lot more essential to have a terrific converting touchdown web page. Here is a quick checklist that will aid you to evaluate your touchdown pages and also to make better ones if needed.
1) Phone Call To Action
Are you informing your visitors just what to do or do you allow them decide what they should do (most likely leave your web site using the wrong departure)? A clear call to activity is needed (!) in making a great landing web page. The visitor has to recognize instantly what the (landing) page is aiming to offer him/her. Usage really clear legible message (incredibly understandable). Use big generic typefaces as well as eventually seasoning them up with special graphics and also symbols. Be careful not do over-do it, because you do not want your sales pitch to be shed in the center of a freakin’ “picture war”.;-RRB-.
2) Suit the look and feel of the existing site.
Under no scenarios a landing web page ought to be absolutely different in design compared to the rest of the web site. Keep the exact same look as well as the very same shades. You can play with the navigation bar a bit as well as “hide” at the bottom of the touchdown page to lower the leakage. You desire your site visitors to exit with the (masked) associate web link. Ensure all links to various other pages of your web site open a brand-new internet browser window to make sure that the touchdown web page stays open whatsoever times.
3) Area the Sales content above the fold.
It’s very important for your conversion price to keep every one of the essential details and also the SIGN UP button above the layer of the page. The fold of a page is the point where a visitor would need to scroll down inside the internet browser window to see the staying web content of the landing page. Landing web pages ought to stick to a 800 x 600 resolution to fulfill 99% of all screen resolutions still available. If someone is surfing the web with a 640 x 480 resolution they would certainly not see a woodland because of all the trees anyhow.
4) Material on Touchdown Pages.
Considering that the application of the Top quality Score by Pay Per Click marketing networks many marketers have seen their minimum quote prices go through the roof, since their touchdown pages do not fulfill the high quality standards needed nowadays. Especially Google Adwords needs that people clicking on those web links have a “quality experience” when striking the touchdown page of a marketer. The “robots” of the Pay Per Click networks scan the landing web pages as well as the surrounding pieces of the internet site to establish if the requirements of the quality regulations are met or not. If your touchdown page is mainly made from a sliced up Photoshop picture there is not much that aids to determine the high quality of your landing web page. As a result it is very important to have real text content on your landing pages to assist Google as well as the various other Pay Per Click networks to “read” your touchdown web page properly and also to appoint a top quality score.
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5) Web Page Navigation.