When doing PPC advertising the touchdown page plays a considerable role in your success. A negative landing page will “kill” even one of the most targeted site visitor and also he will leave your site. With more PPC ad networks placing a great deal of focus on “Top quality Score” and also associated pieces it ends up being much more critical to have a fantastic transforming landing page. Below is a fast list that will aid you to assess your landing pages and also to earn much better ones if needed.
1) Phone Call To Activity
Are you informing your site visitors just what to do or do you allow them determine exactly what they should do (most likely leave your internet site utilizing the wrong exit)? A clear call to activity is essential (!) in making an excellent touchdown web page. The site visitor has to recognize immediately just what the (touchdown) web page is aiming to sell him/her. Use really clear legible message (very understandable). Utilize big common font styles and at some point spice them up with distinct graphics and also symbols. Be careful refrain over-do it, since you do not want your sales pitch to be lost in the center of a freakin’ “image war”.;-RRB-.
2) Match the feel and look of the existing site.
Under no conditions a touchdown page ought to be totally various in design compared to the remainder of the site. Keep the very same appearance and the very same colors. You can have fun with the navigation bar a little bit and also “hide” at the bottom of the touchdown page to minimize the leak. You desire your visitors to exit with the (cloaked) affiliate link. See to it all connect to various other pages of your internet site open a new internet browser window to make sure that the landing page remains open in all times.
3) Area the Sales material above the layer.
It’s crucial for your conversion rate to keep all of the important details as well as the JOIN button over the fold of the page. The layer of a webpage is the factor where a visitor would have to scroll down inside the internet browser window to see the continuing to be content of the landing web page. Landing web pages ought to stick to a 800 x 600 resolution to meet 99% of all screen resolutions still around. If someone is surfing the web with a 640 x 480 resolution they would certainly not see a forest because of all the trees anyhow.
4) Web Content on Landing Pages.
Considering that the application of the Quality Score by PPC marketing networks numerous advertisers have actually seen their minimal bid rates skyrocket, because their touchdown pages do not satisfy the top quality criteria needed nowadays. Particularly Google Adwords requires that people clicking those links have a “high quality experience” when striking the landing page of an advertiser. The “crawlers” of the Pay Per Click networks check the landing pages and the bordering items of the internet site to figure out if the demands of the high quality policies are satisfied or otherwise. If your landing web page is mainly made from a chopped Photoshop image there is not much that assists to establish the top quality of your touchdown web page. Consequently it is highly vital to have actual message web content on your touchdown pages in order to help Google as well as the other PPC networks to “review” your landing page appropriately and also to assign a high quality score.
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5) Page Navigation.