When doing Pay Per Click advertising the touchdown page plays a considerable duty in your success. A poor landing page will “eliminate” also one of the most targeted site visitor and also he will leave your website. With even more Pay Per Click advertisement networks placing a great deal of focus on “Quality Score” and associated pieces it ends up being much more critical to have a great converting landing web page. Right here is a fast list that will assist you to examine your landing web pages and to make better ones if required.
1) Call to Action
Are you telling your site visitors just what to do or do you allow them choose just what they should do (most likely leave your internet site using the wrong exit)? A clear phone call to action is necessary (!) in making an excellent landing web page. The site visitor needs to recognize right away exactly what the (landing) web page is aiming to offer him/her. Usage extremely clear understandable message (extremely easy to understand). Utilize large common font styles as well as at some point seasoning them up with special graphics as well as icons. Be careful not do over-do it, due to the fact that you do not want your sales pitch to be lost in the middle of a freakin’ “picture war”.;-RRB-.
2) Suit the look and feel of the existing internet site.
Under no situations a landing page ought to be absolutely different in design compared to the rest of the website. Keep the very same look and the exact same colors. You can play with the navigation bar a little bit and “hide” below the touchdown page to reduce the leak. You desire your site visitors to leave through the (masked) associate link. Ensure all connect to other web pages of your internet site open up a new browser window so that the landing page remains open in any way times.
3) Place the Sales web content over the fold.
It’s very important for your conversion price to keep all of the crucial details as well as the SUBSCRIBE button above the layer of the web page. The layer of a website is the factor where a site visitor would need to scroll down inside the web browser window to see the remaining web content of the touchdown web page. Landing web pages need to stay with a 800 x 600 resolution to fulfill 99% of all screen resolutions still out there. If someone is surfing the web with a 640 x 480 resolution they would not see a woodland due to all the trees anyway.
4) Web Content on Touchdown Pages.
Because the implementation of the High quality Score by Pay Per Click advertising networks lots of advertisers have seen their minimum bid prices skyrocket, because their touchdown web pages do not meet the top quality criteria required nowadays. Specifically Google Adwords calls for that people clicking those links have a “high quality experience” when striking the touchdown web page of an advertiser. The “bots” of the PPC networks scan the touchdown web pages and the bordering items of the internet site to determine if the needs of the quality regulations are satisfied or otherwise. If your touchdown page is primarily made from a sliced Photoshop image there is very little that assists to determine the top quality of your touchdown web page. For that reason it is extremely vital to have actual message content on your landing pages in order to help Google and the other Pay Per Click networks to “read” your touchdown page effectively and also to assign a quality score.
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5) Web Page Navigating.